Journey

Chemistry and polymers taught me how things are built. Business school taught me how they're sold. Everything after was putting the two together.

1. 

   1993–1997

   Product Manager

   Dunlop Tire

   Product planning and marketing (previously Branch Manager, Pune).

2. 

   1997–2001

   Marketing and Planning Manager

   Bridgestone

   Designed and implemented Bridgestone's marketing plans across India (previously Regional Sales Manager, East & North).

3. 

   2001–2003

   Regional Sales Manager, East

   Lafarge

   Directed commercial operations and trade distribution networks across the Eastern region. Spearheaded strategic market expansion, built high-performing sales teams, and established robust dealer partnerships to drive regional revenue growth.

4. 

   2003–2006

   Chief – Marketing

   Lafarge

   Led the innovation and rollout of "Concreto," a premium offering that grew the bottom line by 20%. Managed a direct team of ten across marketing strategy, brand communication, agency partnerships, and R&D liaison for new product development.

5. 

   2006–2016

   United Spirits / Diageo

   Oversaw key national customer marketing strategies and commercial leadership across North East India. Served on the Board of Directors for the United Mohun Bagan Football Team, leveraging sports marketing and brand management to scale brand presence and market share across key demographics.

6. 2016–Present

   Co-Founder

   Machhli Baba Foods LLP

   From a single bold idea to a thriving culinary empire — built and scaled a multi-brand food and beverage footprint that's redefined how Kolkata eats on the go. Launched Calcutta Cravings in 2018, bottling the city's most beloved street-food soul into an artisanal, unmistakably craveable brand — then, in 2024, unveiled Chou Zhang, a bold leap into premium Oriental delicacies that brought a whole new flavor language to the table. Thirteen stores strong across Kolkata and still growing, this isn't just a food business — it's a movement.

   

7. 2026–Present

   Co-Founder

   QP Quintet Enterprises Private Limited & QP Quintet Ventures Canada Inc.

   Headquartered in Victoria, British Columbia, as a joint venture with QP Quintet Enterprises holding a 66% equity stake. Directing cross-border strategy and establishing a two-way trade corridor connecting Canada with global markets. Capitalizing on emerging bilateral economic frameworks — including negotiations under the Canada–India Comprehensive Economic Partnership Agreement (CEPA) — to facilitate market entry, supply chain integration, and export-import operations across consumer goods and trade sectors.