Portfolio Management Tools
BCG Matrix, GE/McKinsey Matrix, Shell Directional Policy Matrix — strategic portfolio planning frameworks — 38 slides.
View slides →For My Students
Past Academic Roles
- Former Faculty, IISWBM — Strategy & Business Policy — MBA (Day & Evening)
- Former Faculty, University of Calcutta — Strategy & Business Policy — Guest Faculty
Lectures & Resources
While I no longer teach actively, the material from those years is still here for anyone who finds it useful.
Beyond Marketing: Customer Relationship Management (CRM)
CRM components, strategies, best practices, and ROI — session delivered on relationship marketing beyond transactional selling.
View slides →Growth
Organic vs. inorganic growth strategy, Ansoff's Matrix, integrative and diversification growth.
View slides →An Introduction to Integrated Marketing Communications (IMC)
Foundations of IMC — definitions, principles, and core marketing communication strategy.
View slides →